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TRAINING

Pathways to market
Demo | Guidelines for future training

 Unit 2: Market Identification


[ Keywords: marketing, market analysis ]


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Market identification
  Introduction
  Focus on your primary market. 
  Research your market. 
  Concepts for exploring your target market
  Concepts for exploring your target market (continued)
  Concepts for exploring your target market (continued)
  Concepts for exploring your target market (continued)
  Evaluate your decision
  Closing remarks for market identification
 

Introduction

Market identification helps you define your business’s target market so that you can best serve and advertise directly to your real customers. To identify your target market, you first need to answer these questions:

  • What are you selling, and what makes it so unique? 
  • To whom do you want to sell it? 
  • Why should people buy the product or service from you? 

When you have the answers to these questions, you should do two things:

  • Focus on your primary market 
  • Research your market