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 Unit 3: Online selling channels for Rural Micro Enterprises


[ Keywords: selling channels, rural micro enterprises ]


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Unit 3: Online selling channels for Rural Micro Enterprises
  Where
  How
  Advantages and disadvantages
  Other Considerations
  Get Help
  7 Sales Channels to Sell Your Rural Products
  7 Sales Channels to Sell Your Rural Products (3 – 4)
  7 Sales Channels to Sell Your Rural Products (5 – 6)
  7 Sales Channels to Sell Your Rural Products (7)
  Distribution channels for eCommerce market
  What are distribution channels?
 

Where

•If you want to set up your own online store than you probably already have some idea of business, product range and potential customers of your online store. Think about exactly what kind of products and prices you will include in your shop. Is it worth it to open a specialized online store or perhaps your rural business should rather be offline? Or maybe you can use both online and offline channels, but just make sure you have considered all pros and cons.

•Selling products online requires answering one basic question: where? First of all you have to decide if you want to implement your own online platform or if you don't have the time or money to create your own selling platform you can use third parties online selling platforms like Etsy, Amazon, eBay or even Facebook where you can sell directly to consumers without having a website of your own. Making use of these alternatives it is a vital part of a business' sales strategy.

•Choosing where to sell products online requires evaluating the fit between channel and product. Finding the right fit means having a strong sense of the company's products and its customers (What are you selling? Can it be sold online? Where do your customers buy? Will they buy online?), as well as an awareness of who uses various channels. That is why we strongly suggest you to start by defining your mission, vision, products, corporative brand and identity and costumers before starting with online selling.