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Marketing / promotion
Demo | Guidelines for future training

 Unit 1: Marketing

[ Keywords: marketing, promotion ]

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Unit 1 - Marketing
  What is Marketing
  Purpose of Marketing
  Stages of Marketing (1 of 2)
  Stages of Marketing (2 of 2)
  What is not Marketing
  Marketing vs Advertisement (1)
  Marketing vs Advertisement (2)
  Marketing vs Sales
  Traditional and new Marketing tools
  Basics of a Marketing Plan – ELEMENTS (1 of 3)
  Basics of a Marketing Plan – CONTENT (2 of 3)
  Basics of a Marketing Plan (3 of 3) - Regular Review

What is Marketing

Marketing is the management process through which goods and services move from concept to the customer. 
It includes the coordination of four elements called the 4 P's of marketing:
Identification, selection and development of a product
Determination of its price
Selection of a distribution channel to reach the customer's place
Development and implementation of promotional strategy.

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