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TRAINING

Marketing / promotion
Demo | Guidelines for future training

 Unit 2: Promotion of products


[ Keywords: Promotion of products ]


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Promotion of products
  What is promotion
  What is the promotional plan (mix)
  Types of promotion (2 of 2)
  Examples of promotion tactics in the area of Publicity
  Establishing a Promotional Mix (1 of 2)
  Establishing a Promotional Mix (2 of 2)
  Top Promotional Activities include:
  Top Promotional Activities include:
  Top Promotional Activities include:
 

What is promotion

Promotion is a mix of Actions used to increase product/service sales through leads generation. 
It is one of the four elements (4 P’s) of Marketing (Product, Price, Placement, Promotion)
 

Objectives of Promotion
To present product/service information to consumers and others.
To increase demand.
Product differentiation.