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Marketing / promotion
Demo | Guidelines for future training

 Unit 4: Omni-channel strategies and types of e-commerce


[ Keywords: marketing online, ecommerce, marketing chann ]


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Omni-channel strategies and types of e-commerce
  What is Omni-channel?
  Differences between Omni-channel and Multi-channel
  Omni-channel in numbers and figures (1/2)
  Omni-channel in numbers and figures (2/2)
  Example of an Omni-Channel Experience (1/3)
  Example of an Omni-channel Experience (2/3)
  Example of an Omni-channel Experience (3/3)
  Benefits of Omni-channel experience (1/2)
  Benefits of Omni-channel experience (2/2)
  Omni-channel Challenges
 

What is Omni-channel?

The ability to offer a unique experience, through the different communication channels, converting visits into sales.
It offers more opportunities to reach more potential customers 
This unique experience includes: 
Physical visits (to stores) to actually see the product 
Online visits (to e-shops) and online demonstrations of its characteristics 
Social Media marketing for reaching out to potential customers through their characteristics and wishes