GLOSSARY

AREAS |

  • EU Single Market
Stakeholders

A stakeholder is either an individual, group or organization who have an interest in a company and can either affect or be affected by the business.

AREAS |

  • Business planning and management skills
  • EU programme awareness
  • EU wide tools and resources
  • Financial management
SWOT Analysis

A SWOT analysis is a process that identifies an organization's Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a basic, analytical framework that assesses what an entity (usually a business) can and cannot do, for factors both internal (the strengths and weaknesses) as well as external (the potential opportunities and threats). Source: Investopedia https://www.investopedia.com/terms/s/swot.asp

AREAS |

  • Pathways to market
Target market

A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power, demographics and psychographics.

AREAS |

  • Pathways to market
upsell

persuade a customer to buy something additional or more expensive.

AREAS |

  • EU wide tools and resources
  • Financial management
Venture capital

Venture capital is financing that investors provide to startup companies and small businesses that are believed to have a long-term growth perspective.. It’s capital that is invested in projects that have a high risk of failure, but that will bring large profits if they are successful.

AREAS |

  • EU wide tools and resources
Venture capital

Venture capital is the term used when investors buy part of a company. A venture capitalist places money in a company that is high risk and has the possibility of high growth. The investment is usually for a period of five to seven years, after which, the investor will expect a return on his money either by the sale of the company or by offering to sell shares in the company to the public. There are three different types of venture capital investment: early stage, expansion, and acquisition financing. When investing venture capital, the investor may want receive a percentage of the company’s equity and may also wish to have a position on the director’s board. An investor who agrees to place capital in a company is looking to make a healthy return, so he can demand repayment by the sale of the company, asking for his funds back or renegotiating the original deal. https://startupgreece.gov.gr/procedures-laws-regulations/what-venture-capital

AREAS |

  • Access to non-grant finance
  • Business planning and management skills
  • Financial management
Venture capital funds

These are financial institutions that are mostly oriented to financing profitable ideas. They invest in early-stage companies and help get them off the ground through funding and guidance, aiming to exit at a profit.

AREAS |

  • ICT literacy skills
Web 2.0

Web 2.0 is the name used to the describe the second generation of the world wide web, where it moved static HTML pages to a more interactive and dynamic web experience. Web 2.0 is focused on the ability for people to collaborate and share information online via social media, blogging and Web-based communities. Source: https://www.techopedia.com/definition/4922/web-20

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