GLOSSARY

AREAS |

  • EU procurement / tenders
  • EU programme awareness
  • EU Single Market
Cohesion Funds (also: Structural Funds or ESIF funds)

EU funds intended to encourage economic growth in EU countries and regions. Aimed at all types of operators (including national authorities). Implemented under ‘shared management’ via national authorities. Source: European Commission, H2020 Participant Portal http://ec.europa.eu/research/participants/portal/desktop/en/support/reference_terms.html

AREAS |

  • EU programme awareness
  • EU Single Market
  • EU wide tools and resources
Community Led Local Development (CLLD)

Community-led local development (CLLD) is an approach to territorial development taken by the European Union (EU) whereby local actors, who are best placed to identify challenges and make the most of local assets, work in partnership to design and implement their own strategies in order to meet development needs in their area. Source: European Parliamentary Research Service Blog https://epthinktank.eu/2015/03/16/community-led-local-development/

AREAS |

  • Business planning and management skills
  • EU programme awareness
  • Financial management
  • Marketing / promotion
Competitive Analysis

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. Source: Entrepreneur Europe: https://www.entrepreneur.com/encyclopedia/competitive-analysis

AREAS |

  • Pathways to market
Competitors

any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain a larger market share. Competition also requires companies to become more efficient in order to reduce costs. Fast-food restaurants McDonald's and Burger King are competitors, as are Coca-Cola and Pepsi, and Wal-Mart and Target.

AREAS |

  • EU procurement / tenders
  • EU programme awareness
  • EU Single Market
Consumer Programme

One of the EU funding programmes for 2014-2020. It funds projects to: improve product safety support consumer organisations (including European Consumer Centres) tell people about consumer rights ease access to dispute settlement mechanisms help enforce consumer legislation. Source: European Commission, H2020 Participant Portal http://ec.europa.eu/research/participants/portal/desktop/en/support/reference_terms.html

AREAS |

  • Marketing / promotion
Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. https://contentmarketinginstitute.com/what-is-content-marketing/

AREAS |

  • EU procurement / tenders
  • EU programme awareness
  • EU Single Market
COSME Programme (Competitiveness of Enterprises and SMEs Programme)

One of the EU funding programmes for 2014-2020. Typical beneficiaries: small and medium sized businesses (SMEs) current and future entrepreneurs business support organisations. It funds access to finance and projects to deliver business support services and promote entrepreneurship.

AREAS |

  • Pathways to market
cross-sell

sell (a different product or service) to an existing customer.

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