GLOSSARY

AREAS |

  • Pathways to market
Profiling

From the point of view of marketing, it is the identification of the characteristics and specific needs of a customer.

AREAS |

  • Business planning and management skills
  • ICT literacy skills
  • Marketing / promotion
Project Management

Project management is the application of processes, methods, knowledge, skills and experience to achieve the project objectives. Source: https://www.apm.org.uk/resources/what-is-project-management/

AREAS |

  • Marketing / promotion
Public relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising

AREAS |

  • Access to non-grant finance
  • Business planning and management skills
  • Financial management
Return of investment (ROI)

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

AREAS |

  • Pathways to market
ROI

Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

AREAS |

  • Business planning and management skills
  • EU programme awareness
  • EU wide tools and resources
  • ICT literacy skills
RSS Feed

An RSS feed is an up-to-date information or list of notifications that a website delivers to its subscribers. RSS means "rich site summary" or "really simple syndication." Source: Techopedia: https://www.techopedia.com/definition/24756/rss-feed

AREAS |

  • Building capacity in rural micro-enterprises
Rural areas

A rural area is an area of land outside the densely populated urban areas in a town or city and are usually large with few houses and few people, as opposed to urban areas.

AREAS |

  • Pathways to market
Sales channel

A way of bringing products or services to market so that they can be purchased by consumers. A sales channel can be direct if it involves a business selling directly to its customers, or it can be indirect if an intermediary such as a retailer or dealer is involved in selling the product to customers.

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