GLOSSARY

AREAS |

  • Marketing / promotion
Branding

Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.

https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/