TRAINING SOLUTIONS MICRO

Pathways to market

Pathways to market

Unit 1: Costumers identification

Costumers identification helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell them new products and target them with appropriate offers.
In this unit, we will learn how to identify potential customers to fulfil their needs and improve sales
At the end of this module you will be able to: - Identify costumers to improve sales - Know how to focus on your most valuable costumers

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Pathways to market

Unit 2: Market Identification

Market identification helps you define your business’s target market so that you can best serve and advertise directly to your real customers.
In this unit, we will learn how to identify your market in order to improve your sales
At the end of this module you will be able to: Identify suitable markets to improve sales Know your target market, your competitors and your potential barriers to better understand your costumers

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Pathways to market

Unit 3: Online selling channels for Rural Micro Enterprises

If you want to set up your own online store than you probably already have some idea of business, product range and potential customers of your online store.
In this unit, we will learn how to identify appropriate selling channels for rural enterprises and make the most out of them.
At the end of this module you will be able to: - Identify appropriate selling channels for rural enterprises and make the most out of them - Know the advantage of each selling channel to your business

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Pathways to market

Unit 4: After Sales Services

Course on After Sales Services
In this Unit you will learn the techniques of after sales services as well as how to build customer loyalty.
At the end of this module you will be able to: - Identify and explore the necessity of after sales services - Be aware of the strategies and the techniques used in after sales services - Build customer loyalty - Face the challenges in after sales services

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